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A. N. ERSHOV, I. V. LOGINOVA, A. A. SALATOVA, S. E. SHASHUROV, A. R. ZIYAZITDINOVA. INTRODUCTION OF THE CARD OF A RESIDENT OF THE REPUBLIC OF TATARSTAN AS A WAY OF ORGANIZING EFFECTIVE PUBLIC ADMINISTRATION

UDC 351:364(470.41)

Keywords: region; public administration; information society; fourth industrial revolution; universal electronic card

Introduction: currently, the world is entering a new phase of development, the fourth industrial revolution. The transition to a new social order sets new requirements for the system of public administration, for the principles of public-private partnerships. One of such stages of the transition to building public and private partnerships is the introduction of a pilot project of a universal electronic card. The scientific problem caused by the contradiction between the transition to a new social order and the insufficient development of the implementation and operation of the universal electronic card in the modern Russian city should be solved. This problem has two aspects: the epistemological and substantive ones, therefore, the study is of theoretical, methodological and practical significance.

Materials and Methods: research papers and data from our own pilot study on the attitude of residents of the city of Zelenodolsk in the Republic of Tatarstan as well as that of civil servants responsible for implementation of the project on introduction and application of the card of a resident of the Republic of Tatarstan were used as the materials for writing this article. A comprehensive analysis of the research subject was based on the use of such scientific methods as: secondary data analysis, document analysis, nonparticipant observation, blitz survey, interviews of public servants, discourse analysis of posts and comments in social networks in the framework of the T. A. Van Dijk’s contextual approach.

Results: the study showed a mismatch of objectives, strategies and practices in the implementation of the projects on introduction of the card of a resident of the Republic of Tatarstan at all levels of the system: the federal, regional and municipal ones. Some misunderstanding may be observed at the level of “customer (Federal Government) — performer (specific bodies of state and municipal administration) — consumer”.

Discussion and Conclusions: not only state institutions but also individuals have to contribute to the transformation of the public administration system and the establishment of new social relations, the emphasis being on citizens’ understanding of the long-term benefits. Consequently, it is impossible to achieve tangible results without effective educational and instructive work. Any government initiatives and projects should be supported from below and not imposed administratively from the top.

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Contribution of the authors:

Andrei N. Ershov — academic advising, initiation of the research, critical analysis of the materials, writing the initial version of the article text.

Irina V. Loginova — overview of Russian and foreign sources, development of the research methodology, conducting nonformalized observations.

Aleksandra A. Salatova — analysis of and supplement to the text of the article, development of the research program, conducting nonformalized observations.

Sergei E. Shashurov — conducting empirical research, revision of the text of the article.

Alina R. Ziyazitdinova — conducting empirical research, participation in the discussion of the article materials.

About the authors:

Andrei N. Ershov, Doctor of Sociological Sciences, Professor at the Department of General and Ethnic Sociology, Kazan (Volga) Federal University (18 Kremlevskaya St., Kazan, 420008, Russia) (е-mail: rcio@bancorp.ru). ORCID: http://orcid.org/0000-0002-6273-3918

Irina V. Loginova, Master’s Degree Student at the Department of Sociology, Kazan (Volga) Federal University (18 Kremlevskaya St., Kazan, 420008, Russia) (е-mail: i.v.loginova@gmail.com). ORCID: http://orcid.org/0000-0003-1845-9576

Aleksandra A. Salatova, Assistant Lecturer at the Department of General and Ethnic Sociology, Kazan (Volga) Federal University (18 Kremlevskaya St., Kazan, 420008, Russia) (е-mail: aleksandra_salatova@bk.ru). ORCID: http://orcid.org/0000-0003-4803-5416

Sergei E. Shashurov, Deputy Branch Manager of the Pension Fund of the Russian Federation in the Republic of Tatarstan (8 Pushkin St., Kazan, 420111, Russia) (е-mail: sshashurov@013.pfr.ru). ORCID: http://orcid.org/0000-0002-8806-3887

Alina R. Ziyazitdinova, Master’s Degree Student at the Department of Sociology, Kazan (Volga) Federal University (18 Kremlevskaya St., Kazan, 420008, Russia) (е-mail: malinochk@bk.ru). ORCID: http://orcid.org/0000-0002-0531-3255

For citation: Ershov A.N., Loginova I.V., Salatova A.A., Shashurov S.E., Ziyazitdinova A.R. Introduction of the Card of a Resident of the Republic of Tatarstan as a Way of Organizing Effective Public Administration. REGIONOLOGIYA = REGIONOLOGY. 2017; 3(25):421—437.

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