N. D. Guskova, A. V. Erastova, D. V. Nikitina Strategic Management of Sustainable Development of Small Business Enterprises

UDК 334.012.64

DOI: 10.15507/2413-1407.115.029.202102.306-327

Introduction. The globalization of the economy and the introduction of the concept of sustainable development largely determine the development strategy of both large and small businesses. Adherence to the principles of sustainable development is becoming a prerequisite for organizations to develop, increase competitiveness and attractiveness for stakeholders. The purpose of the study is to elaborate the stages of formation of strategic management of sustainable development of small business enterprises.

Materials and Methods. An analysis of the financial, economic, environmental and social components of sustainability of JSC Leader-Compound was performed as a case study. The company's financial statements for 2012–2019 as well as the results of the survey conducted among the management staff were used as the materials for the study. The expert method was employed to determine the final assessment of compliance of JSC Leader-Compound with the features of strategic management of sustainable development of small and medium-sized enterprises. The employed method of strategic analysis (SWOT analysis) made it possible to identify the strengths and weaknesses of the company, as well as threats and opportunities.

Results. The results of a comprehensive analysis of the components of sustainable development of JSC Leader-Compound made it possible to conduct a final assessment of the compliance of this enterprise with the features of strategic management of small and medium-sized businesses. A sufficiently high level of development of the strategic management of JSC Leader-Compound has been noted, and reserves for its improvement have been determined. An algorithm for the process of development and implementation of a strategy for sustainable development of the company has been proposed. Methodological recommendations have been substantiated for each stage of the process. To calculate the generalized integral indicator of the level of sustainable development, a mathematical model has been proposed that takes into account the components of sustainable development of the company.

Discussion and Conclusion. The proposed process of development and implementation of a strategy for sustainable development of a small business will make it possible not only to form a strategy based on the components of sustainable development, but also to ensure the possibility of its successful implementation. The research results may contribute to both practical activities of other small businesses, and further scientific research of the features of managing the sustainable development of small enterprises in other lines of business.

Keywords: sustainable development, sustainable development strategy, small business, components of sustainable development, assessment of the level of sustainable development

The authors declare that there is no conflict of interest.

For citation: Guskova N.D., Erastova A.V., Nikitina D.V. Strategic Management of Sustainable Development of Small Business Enterprises. Regionology = Russian Journal of Regional Studies. 2021; 29(2):306-327. DOI: https://doi.org/10.15507/2413-1407.115.029.202102.306-327

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Submitted 24.12.2020; approved after reviewing 29.01.2021; accepted for publication 09.02.2021.

About the authors:

Nadezhda D. Guskova, Professor, Department of Management, National Research Mordovia State University (68/1 Bolshevistskaya St., Saransk 430005, Russian Federation), Dr. Sci. (Economics), ORCID: https://orcid.org/0000-0002-2473-9657, Scopus ID: https://www.scopus.com/authid/detail.uri?origin=resultslist&authorId=566..., guskov4nd@yandex.ru

Alexandra V. Erastova, Associate Professor, Department of Management, National Research Mordovia State University (68/1 Bolshevistskaya St., Saransk 430005, Russian Federation), Cand. Sci. (Economics), ORCID: https://orcid.org/0000-0003-2920-7112, Scopus ID: https://www.scopus.com/authid/detail.uri?origin=resultslist&authorId=571..., erastova.74@inbox.ru

Daria V. Nikitina, Manager, Division of Contextual Advertising, Performance Advertising Department, SberMarketing (19 Vavilova St., Moscow 117997, Russian Federation), ORCID: https://orcid.org/0000-0002-4214-1210, nidaria96@mail.ru

Contribution of the authors:

N. D. Guskova – academic supervision; literature review on the issues under study; development of a model for integrated assessment of the level of sustainable development of small and medium-sized enterprises; generalization of the results.

A. V. Erastova – structural construction of the article; substantiation of the relevance of the problem under study; preparation of the initial version of the text of the article; critical analysis of the materials.

D. V. Nikitina – collection and processing of analytical information; development of a draft program for the introduction of the principles of sustainable development to the strategic management of JSC Leader-Compound.

The authors have read and approved the final version of the manuscript.
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