T. A. Salimova, L. I. Biryukova, N. V. Anikina. Business Transformation in the Digital Economy: The Foreign Approach and Russian Opportunities

UDК 338.121

DOI: 10.15507/2413-1407.115.029.202102.328-354

Introduction. The trend of digital transformation of business that has emerged in recent years is gaining the status of a basic condition for the effective development of the Russian economy. In this regard, the focus of research interest is on the readiness of companies to use Industry 4.0 technologies, as well as issues of risk management and business digitalization opportunities. The purpose of the study is to analyze and systematize the foreign experience of digital transformation in order to assess the prospects and limitations of the transition of Russian enterprises and organizations to Industry 4.0, as well as the options for overcoming them in the framework of corporate strategies for sustainable development.

Materials and Methods. The authors carried out statistical processing and critical analysis of the opinions of Russian business people about their level of awareness and vision of the risks, opportunities, and limitations of the use of Industry 4.0 technologies in Russian management practice. The initial statistical data were collected as part of a survey using the Google Docs service. Data processing was performed using the concordance coefficient, the Pearson’s chi-squared test, and the Cramér–von Mises criterion.

Results. The authors have corroborated the hypothesis that in the digital economy, the speed of response to global risks, the effectiveness of measures to reduce their negative impact on business results depends on the scope and innovation focus of the enterprise. At the same time, a statistically significant relationship has been revealed between the attitude of Russian enterprises to Industry 4.0 technologies and their willingness to accept the benefits and advantages associated with them. The authors have refuted the hypothesis that there is a connection between the level of influence of the key barriers to the digital transformation of Russian business and the attitude of enterprises to Industry 4.0 technologies. On the basis of generalized foreign experience, the authors have proposed options for resolving the existing contradictions in the industrialization of Russian business.

Discussion and Conclusion. The results of the study have corroborated that the Russian economy faced the same problems and limitations as most countries of the world on the way to transition to a digital society. Overcoming them is possible only through joint efforts of governmental structures, the business community, and social institutions. The research results can be used by federal and regional authorities to promote the National Program “Digital Economy of the Russian Federationˮ and the National Technology Initiative.

Keywords: quality management, risks and opportunities, digital transformation, Industry 4.0 technologies, sustainable business development

The authors declare that there is no conflict of interest.

Funding. The article was done with the financial support from the Russian Foundation for Basic Research, grant No. 19-010-00968 “Methodology and Tools for Digitalization of Quality Management of the Education System and Ensuring Sustainable Development of Economic Agents”.

For citation: Salimova T.A., Biryukova L.I., Anikina N.V. Business Transformation in the Digital Economy: The Foreign Approach and Russian Opportunities. Regionology = Russian Journal of Regional Studies. 2021; 29(2):328-354. DOI: https://doi.org/10.15507/2413-1407.115.029.202102.328-354

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Submitted 25.02.2020; approved after reviewing 18.03.2021; accepted for publication 26.03.2021.

About the authors:

Tatiana A. Salimova, Dean of the Faculty of Economics, Head of the Department of Quality Management, National Research Mordovia State University (68/1 Bolshevistskaya St., Saransk 430005, Russian Federation), Dr. Sci. (Economics), Full Professor, ORCID: https://orcid.org/0000-0003-4050-2702, tasalimova@yandex.ru

Lyudmila I. Biryukova, Associate Professor, Department of Quality Management, National Research Mordovia State University (68/1 Bolshevistskaya St., Saransk 430005, Russian Federation), Cand. Sci. (Economics), ORCID: https://orcid.org/0000-0002-5088-6909, lbirukova@yandex.ru

Natalya V. Anikina, Associate Professor, Department of Statistics, Econometrics and Information Technology in Management, National Research Mordovia State University (68/1 Bolshevistskaya St., Saransk 430005, Russian Federation), Cand. Sci. (Pedagogy) ORCID: https://orcid.org/0000-0001-8760-8710, anikinanb@mail.ru

Contribution of the authors:

T. A. Salimova – statement of the research problem; construction of the scientific hypothesis of the study; academic supervision; choice of research methodology; interpretation of the results.

L. I. Biryukova – critical analysis of the results; drawing conclusions; production of practical recommendations.

N. V. Anikina – collection and systematization of analytical information; preparation of graphical materials; building an econometric model.

The authors have read and approved the final version of the manuscript.

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