G. А. Kursheva, I. V. Lapteva, А. V. Chernov, E. N. Bikeykin. Media Coverage of the Activities in the Field of Culture and Public Resonance (on the Material of the Republic of Mordovia)

UDК 008:374(470.345) http://regionsar.ru

DOI: 10.15507/2413-1407.118.030.202201.226-243

Abstract

Introduction. The relevance of the research lies in the study of the media coverage of cultural events of the national project “Culture”. The purpose of the research is to analyze the work of the mass media of the Republic of Mordovia to cover events related to the implementation of regional projects in the field of culture, and to study the public response to these events in order to improve them.

Materials and Methods. Based on materials in regional mass media, including those in native languages and posted on social networks: a monitoring methodology was developed, including a summary table on information sources, quantitative and qualitative characteristics of events and responses to them; comparative and quantitative analysis of the activity of consumers (participants, readers, Internet users, etc.) was made and the quarterly dynamics of public interest in media materials was shown.

Results. The prerequisites for successful media coverage of cultural events in epidemiological conditions, which are related to the speed of news release, easy navigation of electronic media versions, lack of strict moderation in social networks regarding users’ comments, were found. The dependence of the population activity to cultural events on external circumstances related to the situation of complete lockdown and other restrictions was revealed. Recommendations to improve the coverage of the national project activities were proposed in order to attract a wider public audience to cultural events.

Discussion and the Conclusion. The conducted research contributes to the formation of favorable conditions for effective communication between cultural institutions and society in order to enhance digitalization and intensify social and cultural potential. The theoretical significance of the work consists in the methodology of monitoring the materials of the regional media in order to: increase attendance of cultural events; motivate participation in volunteer work; expand opportunities for self-realization and development of talents; educate a socially responsible person on the basis of values, historical, national and cultural traditions of the peoples of the Russian Federation. The practical significance of the study consists in recommendations how to improve the communication process between organizers of activities of the national project “Culture” and the consumer audience, as well as to use the regional projects potential (including digital) to improve the quality of life in the region.

Keywords: media coverage, public response, monitoring, regional media, national project “Culture”, regional projects, the Republic of Mordovia

The authors declare that there is no conflict of interest.

Acknowledgements. The authors appreciate the Head of the Department of Projects and Programs in the Field of Culture of the Ministry of Culture, National Policy and Archival Affairs of the Republic of Mordovia Yu. A. Eliseeva for the prompt provision of data on the activities of the national project “Culture” planned for 2020; the researchers O. A. Pivtsaykina, L. V. Suldina, N. O. Shkerdina, D. S. Shchukin for assistance to monitor the mass media and compile analytics in the course of research.

For citation: Kursheva G.А., Lapteva I.V., Chernov А.V., Bikeykin E.N. Media Coverage of the Activities in the Field of Culture and Public Resonance (on the Material of the Republic of Mordovia). Regionology = Russian Journal of Regional Studies. 2022; 30(1):226-243. doi: https://doi.org/10.15507/2413-1407.118.030.202201.226-243

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Submitted 03.11.2021; approved after reviewing 08.12.2021; accepted for publication 17.12.2021.

About the authors:

Galina A. Kursheva, Director, Research Institute of the Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo St., Saransk 430005, Russian Federation), Doc. Sci. (History), ORCID: https://orcid.org/0000-0001-6151-0977, kursheva_galina@mail.ru

Irina V. Lapteva, Principal Researcher, Head of the Department of Theory and History of Culture, Research Institute of the Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo St., Saransk 430005, Russian Federation); Professor of the Department of German Philology, National Research Mordovia State University (68/1 Bolshevistskaya St., Saransk 430005, Russian Federation), Doc. Sci. (Philosophy), ORCID: https://orcid.org/0000-0002-0444-4237, Scopus ID: 57203011236, Researcher ID: 0-3676-2015, laptevaiv@yandex.ru

Аleksey V. Chernov, Deputy Director on Scientific Work, Research Institute of the Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo St., Saransk 430005, Russian Federation), Cand. Sci. (Philology), ORCID: https://orcid.org/0000-0002-3831-0704, chernovaleks@mail.ru

Evgeny N. Bikeykin, Deputy Director, Academic Secretary, Research Institute of the Humanities by the Government of the Republic of Mordovia (3 L. Tolstogo St., Saransk 430005, Russian Federation), Doc. Sci. (History), ORCID: https://orcid.org/0000-0002-7301-0264, bikeykin1977@mail.ru

Contribution of the authors:

G. A. Kursheva – statement of the research problem; selection of research methods; conducting a critical analysis of materials; making recommendations to improve media coverage of the national project “Culture”.

I. V. Lapteva – study of scientific publications on the topic of research; collection of analytics; conducting a critical analysis of materials.

А. V. Chernov – statement of the research problem; graphic representation of the main research results; scientific edition of analytical reports; development of practical recommendations.

E. N. Bikeykin – statement of research objectives; development of the concept to monitor regional media; analysis of monitoring data.

The authors have read and approved the final version of manuscript.

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