E. A. Panina, A. V. Leontyeva, E. S. Franchenko. Creative Strategies for the Development of Modern Cities: Features, Essence of the Concept and Approaches to their Understanding

UDК 316.334.56

doi: 10.15507/2413-1407.125.031.202304.770-787


Introduction. Creative strategies are strategies for activating the development of urban agglomeration, built on innovative projects, usually with an emphasis on the active development of local culture, the preservation of historical heritage and experience, the development of the uniqueness of the agglomeration, and may also include the ideas of a “smart city”. In agglomerations, creative strategies are implemented according to different scenarios, since urban spaces have different cultural and infrastructural contexts. The purpose of this article is to analyze approaches to understanding creative strategies in urban planning and urban space management; to consider the experience of a number of creative cities of the Russian Federation, including the city of Krasnodar, which will allow developing a number of measures within the framework of creative strategy as the most universal and promising approach to urban creativity.

Materials and Methods. The presented research is based on the results of the works of authors studying various aspects and approaches to the development and use of creative strategies within the urban environment, engaged in the search for promising universal strategies that contribute to the development of the potential of the cultural, social, economic sphere of the creative city. Diagnostics of the state of the urban cultural environment, assessment of the creative activity of the largest Russian cities, identification of threats and justification of priorities for the development of the urban creative environment are based on the use of retrospective analysis, comparison, synthesis, analogy, generalization.

Results. The features of modern creative strategies based on the concept of new urbanism are identified and analyzed. A comparative characteristic of the indices of creativity of urban spaces is given, the problems of their use are analyzed. The experience of creating and implementing projects of creative urban space of Russian cities is analyzed. A comprehensive analysis of internal and external factors, significant challenges and significant threats to the active development of the creative sphere of the city of Krasnodar has been carried out, which makes it possible to develop a number of measures within the framework of the creative strategy as the most promising approach to urban creativity.

Discussion and Conclusion. The study allowed us to identify approaches to understanding creative strategies based on innovative ideas, a creative approach to solving problems with an emphasis on the development of art, local culture, preservation of historical heritage and the uniqueness of urban spaces. The conclusions and suggestions of this study can be used as a universal matrix for the development of activities within the framework of a creative strategy for the development of modern urban space.

Keywords: creative strategy, creativity index, creative activity, urban cultural space, creative class

Conflict of interests. The authors declare that there is not conflict of interest.

For citation: Panina E.A., Leontyeva A.V., Franchenko E.S. Creative Strategies for the Development of Modern Cities: Features, Essence of the Concept and Approaches to their Understanding. Russian Journal of Regional Studies. 2023;31(4):770–787. https://doi.org/10.15507/2413-1407.125.031.202304.770-787


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Received 05.04.2023; revised 29.06.2023; accepted 10.07.2023.

About the authors:

Elena A. Panina, Cand. Sci. (Sociol.), Associate Professor, Senior Researcher of Scientific Activity Management, Maykop State Technological University (80/6 Kooperativnaya St., Maykop 385007, Russian Federation), ORCID: https://orcid.org/0000-0003-4998-5333, len_le@mail.ru

Alexandra V. Leontyeva, Cand. Sci. (Ped.), Associate Professor, Associate Professor of the Department of Pedagogy and Social Psychology, Adyghe State University (303 Kurgannaya St., Maykop 385000, Russian Federation), ORCID: https://orcid.org/0000-0002-4084-1539, alex_pan_2008@mail.ru

Evgeniy S. Franchenko, Cand. Sci. (Engr.), Associate Professor of the Department of Public Catering and Service, Kuban State Technological University (2 Moskovskaya St., Krasnodar 350072, Russian Federation), ORCID: https://orcid.org/0000-0003-4400-6394, zamdekfood2013@yandex.ru

Contribution of the authors:

E. A. Panina – formulation of the scientific apparatus of the study; preparation of an abstract, a list of references; collection of statistical data and preparation of visual material; critical analysis and revision of the text of the article.

A. V. Leontieva – analysis of psychological concepts of creative industries; substantiation of statistical data; formulation of conclusions; text design.

E. S. Franchenko – analysis of the theoretical base; collection of factual material; preparation of the initial version of the article; formulation of general conclusions; critical analysis and revision of the text.

The authors have read and approved the final version of the manuscript.

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